Marketing

Our teams experience in luxury travel and understanding of the sophisticated discerning traveller is applied in supporting our clients effective marketing. From developing marketing strategies to employing our expertise at a tactical campaign level, our team’s creative but disciplined approach is proven to deliver and drive impressive results.

Creating Hotel Business Plans - Key Commercial Objectives, Competitive Set Analysis
Comprehensive Market Analysis, Brand Marketing, Consumer Marketing, Channel Marketing and Wellness Activity Plan
Creation of design assets including logo, ads, collateral and website
Consultation and creating consumer marketing and promotional initiatives
Marketing audits to assess strategy, activities and effectiveness

THE CLIFF RESORT & SPA

We engaged The Black Book Consultant, having worked with them previously in various industry projects, we knew her team came highly recommended for their expertise of the North America, Europe, China and Africa travel markets.

Currently representing us in North America, the team at The Black Book Consultant are strategic, dynamic and refreshingly focused on return on investment for any activities we invest in. Service delivery is second to none with great sales appointments, fam trips, roadshows and they are a very well connected in the industry. Whilst our key focus was leisure, we have received several MICE – incentive enquiries with high conversion rates. The ROI has already surpassed not only our initial retainer investment but all other costs including roadshow participations

Ivan
Managing Director
The Cliff Beach & Spa Hotel, 2020

K+K HOTELS

"We worked with Viola and her team for over over 3 years, representing all our hotels across Europe and the service was second to none. Through their efforts and hard work, all 10 hotels secured not only new corporate and leisure accounts but an extremely high ROI in revenues and inclusions into the bigger corporate RFP's and leisure associations, which for smaller and independent hotels, is very difficult to penetrate.
Unfortunately, the hotel group was sold to an international brand, this being the only reason we parted ways. I would not hesitate to engage Viola and her team again, should the opportunity arise."

Johannes Aldrian
COO (former)
K+K Hotels, 2017

Digital Marketing

The Black Book Consultant offers an integrated approach to digital marketing using a range of tools – all employed with the luxury hotel industry in mind.

Strategy and development of online and social networking presence
Email marketing to proprietary database of travel professionals and consumers
Implementing SEO activities to drive more organic visits and revenue. Managing paid search campaigns including set up, keyword analysis, ad copywriting and reporting
Website assessment, competitive analysis,
Development of organic and pay-per-click search engine marketing strategy
Social media management across multiple channels