The Black Book Consultant takes the sales process to conclusion, working as an extension of the hotel’s sales and marketing team. From the onset, we work on an agreed sales & marketing activity plan to ensure that the appropriate segments are being targeted and approached effectively to stimulate and revitalize sales revenue.
Our extensive experience and expertise within the high-end travel sector means we are perfectly placed to promote hotels seeking to build a strong presence within the North American market, with measurable KPI’s and ROI.
- Offering full sales and marketing representation in North America including;
- Full access to corporate travel procurement teams, MICE agents, leisure, entertainment and concierge houses
- Frontline, consistent face-face meetings and sales support
- Targeted and Revenue generating Roadshows
- Representation at key Tradeshows
- Revenue focused familiarization trips
- Sales lead, activity, revenue and ROI reporting
- Account management and new business development
- Partnership Marketing – guest programs, e-shots and e-newsletters
- Marketing Strategies – branding, positioning, digital marketing
- Global Distribution and Revenue Management support
- Business planning and operational assessment/structuring
- Affiliate full sales support in UK and European markets
With The Black Book Consultant, you retain the authentic personality of your hotel and local culture….