New Kid In Town


launch of new age sales representation!

The Black Book Consultant, a boutique firm of hoteliers providing world-class sales and marketing representation for luxury hotels, venues and DMC’s world-wide, utilizing established relationships with key decision makers in the high-end travel markets across North America, today announced its launch.

Viola Ncube, Managing Director said, “I am very excited to be in a position to offer our hotel clients personalized sales and marketing support in the luxury travel space. With over 23 years experience in the US high-end Corporate, MICE, Leisure and Entertainment segments, The Black Book Consultant agency takes the sales process to conclusion, working as an extension of a hotel’s sales and marketing team rather than a “representative” or introductory service’. Every primary and secondary commercial city in Europe or Asia cites the US as a key revenue generator, listed in their top 5 source markets. With offices in New York, Los Angeles and Dallas, we are perfectly placed to maximize exposure of our hotel members to the travel communities in North America.”

She added, “We are innovative, adaptable and responsive in our approach. Moving with the times, I think we all agree that the luxury market is not what it used to be. The rise of emerging economies and the growing global middle class has changed luxury beyond recognition”

“ It is this sense of variety, uniqueness and individuality that the next generation of affluent traveller is looking for, even in the hotels sales representatives.  Whilst respecting the old, the rise of the thoughtful luxurian traveller is becoming less interested in attaining status from labels or from a price tag. They are younger, digital-savvy and have higher expectations of services. With their high disposable incomes, highly driven attitudes and a desire to spend on exclusive products and the best experiences, this demographic is driving luxury travel and hospitality suppliers to expand their offerings and boost the service that they provide, from the sales person on the ground right up to the time they check-out of the hotel to create loyalty.

The Black Book Consultant is not just a brand, our extensive experience and expertise within the high-end travel sector means we are perfectly placed to promote our partners who are seeking to build a strong presence within the North American market, with measurable KPI’s and ROI.

“We are not a fit for every hotel out there, but then again, we are not looking to represent every hotel, only those In The Know”

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Twitter: @BlackBook_boss